Are you wasting money on ads by following cookie-cutter recommendations?
Anyone can open a Facebook or Google Ads account, follow cookie-cutter recommendations and mis-spend money on ads. As Facebook, Instagram and other social networks increasingly becomes a ‘pay to play’ environment, investing in advertising and proper sponsored ad management will become much more important for your business.
Did you know?• Generic “recommended settings” waste on average as much as 58% of your monthly budget
• Mis-managed campaigns lose over 35% of potential ROI
• Over 80% of self-manage Google Ads campaigns are not properly setup and optimized
Getting new followers and clicks is great, but purchases and increasing your revenue is even better!Our Social Media services focus on:
Lead generation - Acquiring new customers - Increasing your sales
Facebook Ad Management Services
- Proper account set up and optimization
- Objective and strategy set-up based on your immediate needs
- Optimize and increase engagement strategies prior to phasing to conversion strategies
- Custom designed ads and proper ad selection
- Audience customization
- Proper targeting and audience insights
- Proven results and successful modeling based on prior and existing campaigns we are managing
- Smart analysis – event tracking pixel
- A/B - Beta testing and campaign optimization
- Quick result assessments and adjustments
- Retargeting strategies to follow up with people who showed different levels of interest on your productos or services
- Proper account back-ups
- Multi-platform placement
- Custom conversion and partner integration with your website, shopping cart of e-commerce application
Smart Advertising & Sponsored Campaigns
Look-Alike Custom Targeting To Get New Customers
All social networks capture data. Facebook also analyzes millions of data points. There are over 200 data points per users and we use Facebook audience modeling, existing customer data and other strategies to find similar users to improve campaign targeting
Remarketing And Follow-Up To Your Website Visitors
Truly reach out to users through a seamless conversation rather than cookie-cutter ads by delivering different content and value propositions to audiences based on whether they came from your website or other social ad campaigns.
Multimedia Campaign Targeting
Be creative and stay ahead of competition by differentiating your ads. Use a combination of photos, video and animations to capture audiences more effectively.
Prospecting Based On Interests And Preferences
Structure a strategy that revolves around smart, data-driven decisions that goes after a specific target audience that may be interested in your products and services. Take advantage of related interest groups and other available options.
Creating retargeting ad campaigns that can be organized by multiple filters and selections, to make sure the most effective creative can be delivered to the most relevant target audience.
Sales And Lead Generation Optimization
Quickly assess and adjust to changes, updates and improvements based on actual customer interaction rather than by random reaction and limited results. Properly analyze data and use it on your favor.
If getting leads is not your main marketing objective... Here are some other goals that social media advertising can help you reach:
- Brand awareness: Increase people's awareness of your business, brand or service.
- Reach: Show your ad to as many people as possible.
- Traffic: Drive people to a URL of your choice.
- App installs: Send people to the app store where they can download your business app.
- Audience customization
- Conversions: Encourage people to take a specific action on your business's site, such as add items to a cart, register for your site or make a purchase.
- Catalog sales: Show products from your ecommerce store's inventory to generate sales.